About us
What we do
As people we are scared of the unknown, just like kids are afraid of the dark. Have courage to find out what you don’t know and continue learning about what you do. Life is a challenge. Have courage.” – Matthew McConaughey
Our impact
“You cannot respect others unless you respect yourself. You cannot trust others until you trust yourself. Respect and trust yourself.” – Matthew McConaughey
Just keep giving
Matthew McConaughey
November 2026
“COMMIT.
Commitment – once we truly decide we’re going to do something it’s much easier to pull off. It’s when we give ourselves room to negotiate with ourselves that makes succeeding at what we want to do so much more difficult and stressful.
COMMIT.”
-McConaughey
Updates & Inspiration
“I am grateful for jkl, it’s like my home away from home. I’ve never been good at sports, but here everyone is so positive and motivates me to achieve my workout goals. I feel really comfortable here.” – Damian
“Interning at the just keep livin Foundation was an enriching experience for which I am truly grateful. The highlight of my internship was working behind the scenes, which revealed the immense love and effort poured into all the programs across the states by the jkl staff.”
“I’ll be managing my academic path and life on my terms.”
Recent News
WISE Scholarship Program Update: Occidental College Campus Tour
Our WISE students visited Occidental College in Los Angeles to explore college options and prepare for the next steps in their academic journeys after high school. The seniors used this
Fall Into Wellness: October Highlights
This November, in celebration of Matthew’s birthday, we invite our JKL community to give back in a meaningful way. In honor of his commitment to youth empowerment and JKL, we’ve
Program Highlight: Finding Their Zen: JKL Northtown Academy – CorePower YogaStudio Vist
Our JKL students at Northtown Academy in Chicago enjoyed a refreshing wellness experience as they walked to their local CorePower Yoga studio for a yoga class! For most students, this
JKL Family Night – Los Angeles Dodgers
On September 8, 2026, more than 50 JKL students and their family members enjoyed a memorable evening, where they watched the back-to-back World Series Champion Los Angeles Dodgers take on
Program Highlights: New Program JKL Airline Ready for Takeoff!
Our newest JKL program at Airline High School in Bossier City, Louisiana, is off to an incredible start! Following our Annual Teacher Training in June, our new instructors arrived equipped
PLAY Day: LA84 Foundation, Play Equity Fund & Why Not Foundation
This summer, JKL had the privilege of taking part in an incredible PLAY Day event, brought to life through a powerful partnership between the LA84 Foundation, the Play Equity Fund,
JKL Volunteers at Baby2Baby Headquarters
On July 1st, over 25 students from our JKL Animo Inglewood program traded in their summer break for something far more meaningful – a day of giving back. Students visited
WISE Scholarship Program Update
This past summer, our WISE Scholarship students exemplified the values of drive, initiative, and purpose by actively seeking out opportunities to grow, serve, and explore their futures. Instead of taking a break,
JKL x Academy Sports & Outdoors
This summer, Academy Sports & Outdoors Collaborated with our Dallas, Austin, and Houston just keep livin programs to provide a back-to-school shopping experience for 60 of our Just Keep Livin students. This fantastic opportunity came at
JKL x Washington Commanders
On Monday, August 18th, twenty of our JKL Ballou students had the unforgettable opportunity to attend the Washington Commanders vs. Cincinnati Bengals Monday Night Football game! For many of our
WISE Scholarship Program: Meet Henry
Meet Henry, a dedicated sophomore in the WISE Scholarship Program who continues to impress with his focus, ambition, and all-around drive. Whether he’s in the classroom, on the volleyball court,
NOLA Pickle Fest 2025
On Thursday, August 8th, twelve of our amazing JKL students from L.B. Landry hit the courts for the 3rd annual NOLA Pickle Fest, hosted by none other than the Brees Dream
Program Highlights: JKL x LA Galaxy
On July 16, 2025, the just keep livin Foundation was proud to be recognized as the Los Angeles Galaxy’s Community Partner of the match! Over 50 students and family members
WISE Scholarship Program: Meet Fabian
This month, we would like you to meet Fabian, a standout sophomore whose energy and dedication are already making waves on and off campus. From the gym to the animal
Program Highlights
Los Angeles Field Day Fun with LA Galaxy! Our just keep livin Los Angeles students enjoyed an unforgettable afternoon of energy, excitement, and connection at our Field Day, hosted in
Annual MJ&M fundraiser event
Football coach Mack Brown, singer-songwriter Jack Ingram, and Matthew and Camila McConaughey turned up (and out!) at their annual MJ&M fundraiser in Austin. They’re a force of nature — and a
Academy Sports + Outdoors Teams Up Again with JKL
Academy Sports + Outdoors made a lasting impact on our just keep livin Foundation students by treating 10 deserving participants from our Pinkston and Sunset programs in Dallas to an
WISE Scholarship Program: Meet Augustin
This month, we are thrilled to highlight Agustin, our WISE ambassador and one of our first WISE Scholarship participants. Agustin has demonstrated an exceptional level of commitment and excellence, as evidenced by his
A Transformative Camping Experience in Joshua Tree
Students from our ASLA and Animo Inglewood programs recently embarked on an unforgettable camping adventure to Joshua Tree National Park—a first-time experience for many. Surrounded by the park’s breathtaking desert
WISE Scholarship: Meet Dalila
We are thrilled to highlight Dalila, an exceptional young woman who was one of our first WISE Scholarship participants. As the only female recipient this year, Dalila has demonstrated an
Program Highlights
Just Courts + JKL A heartfelt thank you to Just Courts for their generous donation installing a new pickleball court at our L.B. Landry High School JKL site in New
WISE Scholarship Update
We want to introduce you to our newest WISE Scholars: Henry Orantes (left), Jacob Roman (middle), and Jacob Aldrete (right). All have been working hard to meet all program requirements and
JKL Students Go the Distance
The students of Juan Navarro High School laced up their running shoes once again to take on the annual Austin Marathon, demonstrating their dedication, perseverance, and team spirit. Determined to
Ralph Ellison JKL Students Learn CPR & First Aid
The students at our Ralph Ellison JKL program received First Aid and CPR training from local retired firefighters in Chicago. This invaluable opportunity for our students allowed them to learn
JKL x KABOOM
Students in Uvalde have partnered with “KABOOM: Wild About Playing” to create the 9th play space for the local community.
JKL x DARE TO LIVE RIGHT
The students at John Adams received brand new sneakers, courtesy of the “Dare To Live Right” (DTLR) community outreach program, which aims to uplift and revitalize local minority communities.
November Program Highlights
Healthcare Heroes Healthcare workers shared their expertise to students at Juan Navarro Early College High School, hosting a hands-on career panel on Wednesday, October 30th in partnership with the just keep
WISE Scholarship Update
Our WISE students are looking forward to a second great year! All three candidates are on track with earning points and have planned several upcoming activities to help them continue exploring possible
JKL Partners with the Kevin Love Fund
On Tuesday, September 10th, 50 of our JKL students from Animo Inglewood and ASLA met with NBA player Kevin Love and film director Jarelle Dampier on the Sony Pictures lot
Summer Program Highlights
Catalina Island: Animo Inglewood took 30 students to Catalina Island for an enriching summer program, offering them the chance to explore, learn, and create countless memorable first-time experiences with their
Teacher Training 2024
The 2024 Teacher Training theme, “We INSPIRE, We MOTIVATE, We MAKE IT HAPPEN” was embraced with high energy, enthusiasm, and gratitude throughout our three-day teacher training event. Over 90 JKL
Program Highlights – Annual Beach Day and Field Days
Beach Day: Our 8th Annual Beach Day in partnership with the Jimmy Miller Foundation @jmmfoundation was a huge success! Thank you to all the volunteers who made the day possible
Corepower Yoga Teacher Training x jkl
We are proud to expand our partnership with CorePower Yoga (CPY) which began with the introduction of in-studio hot yoga classes in Texas and California this past spring. Providing JKL
Wise Scholarship Recipients
Just Keep Livin and the Steele Family Foundation have partnered to create a JKL/WISE Scholarship forthree freshman students at Animo Inglewood Charter High School. This scholarship will provide studentswith a
Program Highlights – Student lobbying day on Capitol Hill
Students from our jkl programs in Texas, California, Tennessee, DC, and Louisiana attended our secondannual student lobbying day on Capitol Hill. This passionate group of students converged, armed notwith textbooks,
Uvalde
On March 2nd, our JKL Uvalde program had the chance to explore the University of Texas. The grouptook a comprehensive tour of the campus, soaking in the vibrant atmosphere, and
Matthew and Camila launch Greenlights Grant Initiative
After the tragedy in Uvalde at Robb Elementary School, our founders Matthew and Camila went to Washington to advocate for reforms to reduce gun violence and bolster school safety. This
Mack, Jack & McConaughey 2023: Over $11 Million Raised!
Alright Alright Alright! Year 11 of Mack, Jack & McConaughey in the books! Mack, Jack & McConaughey (MJ&M) is the annual joint fundraising effort of Academy Award-winning actor Matthew McConaughey,
JKL Alumni Reconnect and Enjoy the Outdoors
A group of our JKL alumni enjoyed a weekend camping trip at Lake Perris Campground in Moreno Valley, CA. Students learned how to pop their own tent, build a fire
Monthly Newsletters
Explore all of j.k livin’s recent updates in our newsletter archive.
the j’s for just, the k’s for keep, the l’s for livin