A non-profit foundation committed to
empowering high school students
by providing them with the tools to lead active lives
and make healthy choices for a better future

In our programs, we encourage students to make
positive life choices that improve their physical
and mental health through exercise, teamwork, gratitude,
nutrition, and community service.

Offering after-school fitness
and wellness programs in
inner-city high schools

Serving more than 3000 students
in 39 programs located in California, Georgia,
Louisiana, New York, North Carolina, Ohio,
Tennessee, Texas and Washington DC.

The j.k livin Story

About us

The just keep livin Foundation was founded by Camila and Matthew McConaughey with the mission to empower high school students by providing them with the tools to lead active lives and make healthy choices for a better future.
Learn more
Programs

What we do

The just keep livin Foundation implements after school fitness programs in 39 inner city high schools/sites.
Learn more

As people we are scared of the unknown, just like kids are afraid of the dark. Have courage to find out what you don’t know and continue learning about what you do. Life is a challenge. Have courage.” – Matthew McConaughey

Demographics

Our impact

We currently serve more than 3,000 students at 39 programs located in California, Georgia, Louisiana, New York, North Carolina, Ohio, Tennessee, Texas and Washington DC.
3000 Students
39 Programs
13 Cities
Learn more

“You cannot respect others unless you respect yourself. You cannot trust others until you trust yourself. Respect and trust yourself.” – Matthew McConaughey

How to support

Just keep giving

There are many ways you can support our work and help give students in our communities the life skills they need to thrive
Donate

Matthew McConaughey

July 2021

“KNOW WHEN TO LEAD, KNOW WHEN TO FOLLOW
Great leaders are not always in front, they also know who to follow. Be the best in yourself and lead, see the best in others and follow.
KNOW WHEN TO LEAD, KNOW WHEN TO FOLLOW.”

Updates & Inspiration

Our Foundation Video
Watch us in action!
Watch more

“I am grateful for jkl, it’s like my home away from home. I’ve never been good at sports, but here everyone is so positive and motivates me to achieve my workout goals. I feel really comfortable here.” – Damian

In the spotlight

“I am grateful for having a place to go after school and to make friends, because I have struggled in the past with finding friends, before jkl.” – Amber

Janaya and Jada
Janaya & Jada Venice H.S., Los Angeles Twin sisters, Janaya and Jada have been faithful JKL students at Venice H.S. since freshman year. Both have been very active in pursuing their unique goals through the JKL online programming this year. Janaya was able to develop her cooking skills, incorporate new ingredients and create recipes from […]
Read More

“I am grateful for having this program where I am accepted and feel part of the team!” – Emmanuel

Recent News

WE’RE TEXAS RAISES MORE THAN $7 MILLION IN LESS THAN 24 HOURS

Austin, TX) March 22, 2021- Academy Award-winning actor and Texas native Matthew McConaughey and his wife, Camila Alves McConaughey, hosted a virtual benefit concert titled We’re Texas, that premiered on

Matthew & Camila McConaughey’s We’re Texas Event

Presented by Dell Technologies, Reliant and Salesforce   (Austin, TX) March 12, 2021- Academy Award-winning actor and Texas native Matthew McConaughey and his wife, Camila Alves McConaughey, have organized a

JKL Students Give Back During the Holiday Season

Our JKL students from Fremont High School in Los Angeles put on a community service event appreciating the essential workers in their schools. Students safely put together goodie bags and

JKL Students Give Back During the Holiday Season

Our JKL students from Fremont High School in Los Angeles put on a community service event appreciating the essential workers in their schools. Students safely put together goodie bags and

Get Lit With Greenlighter Gear

We hope you loved j.k. livin Founder Matthew McConaughey’s memoir and #1 New York Times Bestseller, Greenlights, as much as we did! Now you can rock your own personal “Greenlighter”

Get Lit With Greenlighter Gear

We hope you loved j.k. livin Founder Matthew McConaughey’s memoir and #1 New York Times Bestseller, Greenlights, as much as we did! Now you can rock your own personal “Greenlighter”

The Kevin Love Fund Donates Face Masks to jkl Students

The Kevin Love Fund, through their community partner organization, Cover or Covid, generously provided 2500 masks to just keep livin students in Cleveland to help keep them safe amidst the COVID-19 pandemic.

The Kevin Love Fund Donates Face Masks to jkl Students

The Kevin Love Fund, through their community partner organization, Cover or Covid, generously provided 2500 masks to just keep livin students in Cleveland to help keep them safe amidst the COVID-19 pandemic.

WWE Superstar R-Truth Shares His Truth with jkl Students

just keep livin students and staff tuned in for a very special virtual visit from famed WWE Superstar, R-Truth. Having been wrestling for over 20 years, R-Truth really opened up

WWE Superstar R-Truth Shares His Truth with jkl Students

just keep livin students and staff tuned in for a very special virtual visit from famed WWE Superstar, R-Truth. Having been wrestling for over 20 years, R-Truth really opened up

Matthew and Dr. Fauci Talk Shop

atthew had the chance to ask Dr. Fauci questions about the virus and he received several scientific answers to help create a road map for all of us as we

Our plan for Virtual Programming this Fall

When COVID-19 hit and schools started to close, we immediately jumped into action, starting with raising funds to provide the communities we serve with (over 35,000!) meals and (700) computers

JKL Teacher Spotlight

Meet Cameron David, one of our amazing instructors from the JKL Program at Venice High School in Los Angeles! He has been busy this summer turning his passion for hiking

JKL Partners with Homeboy Industries

We’re excited to be in the middle our pilot program with Homeboy Industries, helping to reach more than 40 of their youth members for a 6 week long summer program.

In Case You Missed It…

We are so excited that our founders Camila and Matthew McConaughey were included in Town & Country Magazine’s Philanthropy Summit with a mission to spread hope, celebrate heroism, and better

JKL Students Make History

Congrats to the Valedictorian and Salutatorian of Landry-Walker High School! We are so excited to announce that our JKL Graduates from Landry-Walker High School in New Orleans, Keisean Garnier and

First-Ever Virtual jkl Teacher Training

During the week of June 22nd, we hosted our first ever virtual Teacher Training. Showing our love and appreciation for our beloved JKL instructors this year was a little more

Congratulations to our 2020 JKL Graduates!

Although this has not been a typical graduation, we hope that our graduates can remember just how special they are and recognize all of their incredible accomplishments! We are so

Standing Together

In light of the current climate in our country and the injustices taking place in the black community, we wanted to share some words from our Program Manager, Leon Clayborne:

Matthew McConaughey’s Spanish language COVID-19 PSA

JKL Founder Matthew McConaughey recently teamed up with Mexican championship boxer Canelo Alvarez to encourage Spanish speakers to wear masks or face coverings when out in public. McConaughey said after

NBA Player Kevin Love Teaches JKL Students That "Dreams Don't Have Deadlines"

As we all adjust to the new social distancing norms, we’ve been hosting regular Zoom calls to check-in on our students and faculty, and we’re excited to share that one

JKL Founders Give Back During COVID-19

just keep livin Foundation Founders Matthew and Camila McConaughey have been inspiring us with their widespread relief efforts during these difficult times. Perhaps you’ve seen one of Matthew’s public service

Help Us Feed the Students and Families We Serve During These Difficult Times

The Coronavirus has shut down countless schools. Many are Title 1 schools that serve lower income families where on average 80% of the students depend on the free meals they get

Mack, Jack & McConaughey 2020 – Shift to Virtual Event

We are so thankful for your commitment to MJ&M and our charity beneficiaries over the years.  Because of YOU, kids lives have been saved and there is much work still

JKL Students “Have Courage” With HITRECORD

Our just keep livin students at Fairfax High School in Los Angeles were lucky enough to get a visit from the team from HITRECORD, an online collaborative platform started by

Joining Forces with the Cleveland Cavaliers!

On Monday, January 20th, our JKL kids from John Adams High school in Cleveland volunteered to help run the Cavalier Academy youth camp at the high school! The Cleveland Cavaliers

A VIP Evening in Austin!

On January 15th, 100 just keep livin students from our four after school programs in Austin enjoyed a special evening with our Founders, Camila and Matthew McConaughey! The high schoolers

The Best Way to Get Into the Holiday Spirit!

This Holiday season, our Los Angeles just keep livin programs brought over 100 students to volunteer for the One Voice Holiday Food Program. This was our 10th year partnering with

Let's All Go To The Movies!

On Monday, December 16th, 75 of our just keep livin students were lucky enough to attend a pre-release screening of the powerful movie, Just Mercy. This must-see film tells the

Joining Forces with the Tennessee Titans

On Sunday, November 24th, our Nashville jkl programs gathered to lend a helping hand for the Tennessee Titans Annual Coat Drive. Prior to the Titans-Jaguars game, fans were encouraged to

Saturday Morning at the Ranch!

Our jkl students recently experienced a community service event ranch-style! On November 16th, a group of JKL students assisted in beautifying the E.L.S.A. Ranch in Agoura Hills, CA. E.L.S.A. (Experience

A Fun Way to Lend Your Support

Looking for a new way to support just keep livin this holiday season? We’re happy to share that we are the charitable beneficiary of some amazing products these days! One

Staying Hydrated

We are so grateful to Icelandic Glacial for supplying all of our just keep livin programs with natural spring water! We are happy to know that our students are provided

Spreading Kindness

On Sunday, September 22nd, all four of our Austin jkl programs partnered with the Kindness Campaign for a joint event at Akins High School! Through our partnership with TKC, the

Helping Our Students Succeed in the Game of Life

Our just keep livin students at North East High School in Austin were thrilled to receive a donation that will help them succeed not only on the playing field but

Joining Forces For a Good Cause

just keep livin Foundation founder Matthew McConaughey was the guest of honor at the 34th annual U.S. Venture Open. The annual event raised $5.2 million to help end poverty in

A Fashionable Night Out for a Good Cause

We were honored to be the charitable beneficiary of the Veronica Beard store opening in the Palisades Village complex in Los Angeles. The women’s fashion brand, co-founded by sisters-in-law Veronica

Getting Creative While Helping the Planet

Guest Speaker Michelle Hammerman, former owner of Bare Bones (a clothing company), has a mission was to reduce chemical pollution waste through up cycling and the use of fruits and

An Inspiring Visit From Icelandic Glacial 

Drinking lots of water is key to maintaining a healthy lifestyle, and our partners at Icelandic Glacial – “the purest tasting water on Earth” – make it a lot easier

Mack, Jack & McConaughey 2019 – That’s a Wrap!

The just keep livin Foundation team just got back from several days in Austin, TX for our annual “Mack, Jack & McConaughey” (MJ&M) fundraiser. This is our 7th year partnering with

Lakers Youth Foundation Basketball Clinic

On Saturday, March 9th, our just keep livin program at Huntington Park attended a basketball clinic hosted by the Lakers Youth Foundation. It was all smiles as the students participated

Matthew McConaughey Joins just keep livin Students on the Field!

Students in our Dallas-area just keep livin Foundation programs got to experience a special treat, thanks to our longtime partners at the Texas Rangers Baseball Foundation and JKL Founder, Matthew McConaughey. Teens from Rangers-funded

"Conscious Livin"

We really enjoyed getting together recently with our just keep livin Foundation Board of Directors and Advisory Board recently to recap 2018 and brainstorm for how to make 2019 even

New JKL Swag Alert!

Inspired by one of the just keep livin Foundation teachers, Mr. Anthony Thomas from Animo South Los Angeles, we hope this T-shirt will inspire you to live consciously.  Whether it’s an environmental

Making a Splash for Spring

Our JKL program at Fremont High School in Los Angeles is making a big splash this Spring by utilizing their indoor pool! Says JKL teacher Ms. Dill, “We did this

A Race to the Finish!

Team JKL Los Angeles recently enjoyed a fun-filled morning with students from our Fairfax and Huntington Park programs who participated in Upward Bound House’s 7th Annual Home Run For Kids

jkl Attends City Years 8th Annual Spring Break Event

Our Animo South Los Angeles jkl program enjoyed an amazing night at City Years 8thAnnual Spring Break event .City Year does a great job at celebrating and highlighting the amazing

Huge Success at this year’s 6th Annual Mack, Jack & McConaughey (MJ&M) fundraiser

From April 11th – 14th, the just keep livin Foundation team was in Austin, TX for our annual “Mack, Jack & McConaughey” (MJ&M) fundraiser. This is our sixth year partnering with Texas

Rob Floyd – Guest Speaker at Fairfax High School in Los Angeles

On Thursday, February 1st, Rob Floyd spoke to about 30 of our just keep livin students at Fairfax High School. Rob is one of the most recognized names in the

JKL Students Head to Peru for Community Service Trip!

We are beyond thrilled to announce that some of the JKL students from EAC Prep in Austin will be working with Peruvian Hearts, a non-profit organization founded by Ana Dodson.

Check out Camila's new website!

We’re excited to spread the word about our very own Camila Alves McConaughey’s newly updated website, www.womenoftoday.com! Camila has done an amazing job creating this online community for women, founded

Los Angeles Dodgers Foundation College and Career Accelerator

Last month, two of our Los Angeles JKL programs, Fremont and Animo Inglewood, had the chance to attend the Los Angeles Dodger Foundation’s College and Career Accelerator Panel discussion. Our

Texas Rangers Baseball Foundation Event and Field Day

On Wednesday, September 13th, students in our Dallas area just keep livin Foundation programs got to experience a special treat, thanks to our longtime partner, the Texas Rangers Baseball Foundation.

JKL Alumni Give Back

We love it when our JKL students cultivate a passion for giving back that they can then take with them even after they graduate! This summer, two of our JKL

Lip Sync Battle Field Trip

On Saturday August 19th, 15 of our just keep livin students from Animo South Los Angeles high school were thrilled to attend Nickelodeon’s “Lip Sync Battle: Shorties” at Warner Brothers

Alright Alright Alright T-Shirt Campaign

Just in case you need a good excuse to shop … For 2 weeks only, help Matthew McConaughey raise money for the just keep livin Foundation by purchasing his limited

JKL Shining Stars from Venice High School

We are thrilled to give a special shout out to three graduating Seniors from our just keep livin program at Venice High School in Los Angeles. Christopher, Max and Juan

Pedal on the Pier

On Sunday June 4th, several of our current and former just keep livin students volunteered to participate at the Pedal on the Pier fundraiser, held at the iconic Santa Monica

Venetian Blackjack Tournament

We were honored to be selected by The Venetian Las Vegas as the charitable beneficiary of a Blackjack Tournament they put together on Saturday, June 17th. Our very own Matthew

JKL Shining Stars at Eastern Hills HS in Dallas

We want to give a special shout-out to recognize the amazing accomplishment of four of our just keep livin students at Eastern Hills High School in Dallas – Estrella Martinez,

Thank you Daniel Norris!

Detroit Tigers pitcher and friend of the Foundation, Daniel Norris, recently invited five just keep livin students and two JKL teachers out to Angel Stadium to watch his Tigers take

just keep livin Foundation Expanding to Cleveland

What’s Matthew McConaughey been doing in Cleveland recently? In addition to filming his upcoming film, White Boy Rick, he’s also been working hard to bring our just keep livin afterschool

Beach Day with the Jimmy Miller Memorial Foundation

For our JKL Los Angeles End of the Year Celebration, we were thrilled to team up with our friends at the Jimmy Miller Memorial Foundation. This organization is doing remarkable

Lip Sync Battle Field Trip

The just keep livin program at Animo Inglewood Charter High School recently had the chance to visit the set of Spike TV’s hit show “Lip Sync Battle,” thanks to our

Mack, Jack & McConaughey 2017 – That’s a Wrap!

From April 19th – 22nd, the just keep livin Foundation team was in Austin, TX for our annual “Mack, Jack & McConaughey” (MJ&M) fundraiser. This is our fourth year partnering

A Successful 2017 Amazing Race

On Saturday April 8th in New Orleans, hundreds of participants came out to support this year’s Amazing Race fundraiser, running through the French Quarter collecting clues in a daytime scavenger

Humana Rock 'n' Roll Dallas Half Marathon

On Sunday March 19th, a group of just keep livin students from our Dallas-area programs participated in the annual Humana Rock ‘n’ Roll Dallas Half Marathon. The runners – from

Jason Wu Announced as Featured Designer at Mack, Jack & McConaughey 2017

Mack, Jack & McConaughey (MJ&M) announced today that iconic fashion designer Jason Wu will show his latest collection at the exclusive MJ&M fashion show and luncheon at the JW Marriott in

Valentine’s Day Field Trip at Carter High School

To celebrate Valentine’s Day, the just keep livin program sponsored by Target at Carter High School in Dallas decided to visit a local nursing home in order to surprise some

Zumba Party at Sunset High School in Dallas

The just keep livin program at Sunset High School in Dallas was excited to host their first “JKL Zumba Party” recently! The class was led by Teresa Escobar who runs

Guest Speaker: Kayla Caldwell

Six-time National Pole Vaulting Champion and accomplished gymnast Kayla Caldwell stopped by our just keep livin program at Pinkston High School in Dallas recently for a guest speaking engagement. Kayla

Miranda Lambert to perform at our Mack, Jack & McConaughey Fundraiser on April 20th

JUST ANNOUNCED – Miranda Lambert will be headlining the Mack, Jack & McConaughey (MJ&M) Gala on Thursday, April 20th! We are honored to be a selected beneficiary of this incredible event working to empower kids!

One Voice Community Service Event

Before school let out for the holidays, our Los Angeles programs spent a great afternoon volunteering with an amazing organization called One Voice helping assemble holiday food boxes for underserved families

Los Angeles Lakers Youth Foundation Basketball Clinic

To kick off the month of December, we partnered with the Lakers Youth Foundation to set up an amazing basketball clinic for some of our LA students. The Heart of

SING Benefit Screening hosted by Reese Witherspoon and Matthew McConaughey

On Sunday, December 11th at the Aero Theater in Santa Monica, CA, we hosted a special pre-release screening of the animated musical film, “Sing,” to benefit the just keep livin

Target's Holiday Dinner Party Benefiting j.k. livin

On Tuesday, December 6th, we were thrilled to attend Target’s intimate and festive holiday dinner party at The Joule Hotel in Dallas co-hosted by our very own Camila Alves McConaughey,

Meet Matthew McConaughey at the SING Premiere!

You and 3 guests will have the opportunity to meet and take a photo with Matthew McConaughey at the official premiere of SING on Saturday, December 3rd in Los Angeles.

Win a chance to be a part of MJ&M 2017!

We invite you to BE A PART OF MJ&M 2017 by joining the Give Thanks campaign! Text “EMPOWER” to 91065 and on FRIDAY, NOVEMBER 18 ONLY, you can donate at the

Childrens Hospital Los Angeles "Kids N Fitness" Partnership – Year Two

On Monday October 11th, Children’s Hospital Los Angeles kicked off their second annual Kids N Fitness program at our j.k. livin session at Animo Inglewood High School. Kids N Fitness

Tennessee Titans Coat Drive

On Sunday October 16th, our just keep livin students from Antioch High School and Maplewood High School in Nashville, TN, participated in a community service event at the Nissan Stadium

Thrive Market Partnership

Last month, Thrive Market, who has been so generous with our programs in the past, provided our students at Animo Inglewood Charter High School in Los Angeles with a very special afternoon

Washington Redskins Charitable Foundation Event

just keep livin Foundation Founders Camila and Matthew McConaughey, along with Foundation staff, flew to Washington, D.C. last month to celebrate our organization’s continued partnership with the Washington Redskins Charitable Foundation. This event, held

Texas Rangers Baseball Foundation Event and Field Day

On Monday September 19th, students in our Dallas area just keep livin Foundation programs got to experience a special treat, thanks to our longtime partner, the Texas Rangers Baseball Foundation. Teens from

j.k. livin students "Go Ape" thanks to the Washington Redskins Charitable Foundation

The Washington Redskins Charitable Foundation and Go Ape recently helped give our j.k. livin students from Roosevelt High School a life changing experience. The adventure began with an interactive safety demonstration

j.k. livin Program Expansion

We are excited to announce that the just keep livin program has grown significantly throughout the past few months and will be in 29 sites for the upcoming 2016/2017 school

Backpack Drive with the Children’s Institute

Last month, we were given the special opportunity to have our students volunteer at the 5th Annual Back to School Giveaway presented by the Philanthropic Society Los Angeles (PSLA) and

j.k. livin Students Head to CRSF Camp

This past week, the Cal Ripken Senior Foundation generously sponsored a group of our j.k. livin students from Sam Houston High School in Arlington, Texas to attend their summer camp.

Check out the latest issue of PARADE Magazine

In advance of the release of their upcoming animated film, Kubo and the Two Strings, this Friday August 19th, Matthew McConaughey and his co-star Charlize Theron gave a great interview

Kubo and the Two Strings

On Monday, August 8th, 20 students from the just keep livin program at Venice High School got the opportunity to go to Universal Studios to enjoy a VIP Kubo and

Ocean Therapy with the Jimmy Miller Memorial Foundation

On Thursday July 28th, the Jimmy Miller Memorial Foundation invited just keep livin students from Animo South Los Angeles High School to participate in their Ocean Therapy Surf Class. Students

USC Summer Guitar Seminar Class

On July 12th, a group of students from the just keep livin program at Animo South Los Angeles High School had the opportunity to visit the Rauben Heimer Music Building

Los Angeles Dodgers Field Trip

On July 5th, 25 of our just keep livin students from Manual Arts and Animo Inglewood high schools were given the opportunity to enjoy an incredible experience at Dodgers Stadium,

A Fun and Productive Annual Teacher Training

On Monday June 27th and Tuesday June 28th, 55 just keep livin instructors from our programs across the country gathered in Los Angeles for a two-day comprehensive “Teacher Training” that

It’s 2016. Let’s Bring Food Stamps Online. Sign the Petition Now!

Hunger is a huge national problem.  A whopping 15 million kids live in food insecure households; that means one if four doesn’t know where their next meal is coming from.

just keep livin foundation Selected as a Target Wellness Grant Recipient

The just keep livin foundation was recently selected by Target as one of the first Target wellness grant recipients, a diverse set of small and large organizations that address a

j.k. livin program at Venice High School recognizes star students

Venice High School celebrated the end of the school year by recognizing the j.k. livin students with the highest attendance in the program as well as their graduates, Enrique and

Buy One | Give One backpacks benefitting just keep livin Foundation

We’re so excited to partner with Sydney Paige to bring quality backpacks and school supplies to high school students at inner-city schools/sites nationwide! Sydney Paige’s mission is to promote the

A successful 2016 Amazing Race!

On Saturday June 4th in New Orleans, approximately 200 participants defied the at-times stormy weather to race through the French Quarter collecting clues in an “Amazing Race” style event benefiting

just keep livin Foundation gearing up for annual Amazing Race event on June 4th

This will be our 7th year joining Brittany and Drew Brees and their Brees Dream Foundation on an annual fundraising event in New Orleans called The Amazing Race, which benefits both

Guest Speaker: Lal Knight

Lal Knight, former UCLA Bruin and Canadian Football League starting Wide Receiver, recently came to speak to the just keep livin students at Hamilton High School in Los Angeles. He

Dallas just keep livin programs hitting the race circuit

Fifty students from our Dallas-area just keep livin programs recently participated in the 7th Annual Rock N Roll Half-Marathon. The runners – from L.G. Pinkston, Eastern Hills and Sam Houston

Mack, Jack & McConaughey 2016

From April 13-16th, the just keep livin Foundation team was in Austin, TX for our annual “Mack, Jack & McConaughey” (MJ&M) fundraiser. This is our fourth year partnering with Texas

j.k. livin students from Eastern Hills HS speak at local School Board

Seven just keep livin students from Eastern Hills HS in Fort Worth, TX, had the honor of representing their school recently at the Board Room at the FWISD administration building. The

just keep livin Founder Matthew McConaughey honored with Creative Conscience Award

just keep livin Founder Matthew McConaughey honored with Creative Conscience Award Our very own Matthew McConaughey was honored recently by Variety and the global philanthropy initiative unite4:good at their third

just keep livin students receive full athletic college scholarships!

just keep livin students receive full athletic college scholarships! We are so proud to share the wonderful news that three students from the just keep livin program at Warren Easton

Teacher Training

The just keep livin home office staff hosted our second annual National Teacher Training Day. For the event, over 40 members of our jkl family from Washington D.C., New Orleans,

USC Summer Guitar Seminar

10 students from our Animo Inglewood summer program had the opportunity to visit with the students from the USC Summer Guitar Seminar on campus. They got to hear a few amazing

Camp Ubuntu

Over 100 just keep livin students from our Los Angeles programs made their way up to Camp Ubuntu for a weekend of fun! The students were able to participate in

Amazing Race

This year marked our fourth time partnering with the Brees Dream Foundation in New Orleans to put on the Amazing Race! The event included a scavenger hunt during the day,

JKL Brand Pop-Up Shop!

Students in Austin had a wonderful time helping out at the just keep livin Brand pop-up shop in Austin! All proceeds from the day went directly to the just keep

Color Buzz 5K

Students from Eastern Hills joined the Color Buzz Run in Fort Worth! They got a great workout while running the 5k and had a blast with all of the color

Rock n Roll Dallas

  j.k. livin students from Eastern Hills, Pinkston, and Sam Houston came together to participate in the Rock n Roll 1/2 Marathon! Many students decided to run, while others helped

Washington D.C. Visit

  Last week our just keep livin Advisory Board member, Bud Jacobs, took a trip to Washington D.C. and was able to stop in for a visit to our program

Austin Visit

The just keep livin Foundation team flew out to Austin last week to check in with our new programs in the area. Both EACPrep and Reagan are off to a

Upward Bound House: Home Run For Kids 5K

Six of our Los Angeles programs attended the Home Run For Kids event put on by Upward Bound House. We had over 100 students participate in the 5K race to

Hangar 18

  In Los Angeles, 20 of our students from Animo Inglewood headed to Hangar 18 for some indoor rock climbing. The kids had a blast and got a great workout! 

MLK Day of Sevice

  For Martin Luther King Jr. Day of service, our Dallas jkl students were hard at work at the North Texas Food Bank. Through their service, the groups packaged enough

Albertsons Scavenger Hunt

Three just keep livin programs with the Texas Rangers Baseball Foundation in Dallas – Pinkston, Sam Houston and Eastern Hills – participated in a scavenger hunt put on by Albertsons.

The Good Lie Screening

Students from our Los Angeles programs celebrated the end of the semester with a private screening of The Good Lie – a movie about the journey of Sudanese refugees. It

Giving Tuesday

This week we held a fundraising campaign with Crowdrise for a chance to meet Matthew McConaughey! All of the proceeds went to our students and we are so grateful to

Annual Board Meeting

This week, we hosted our annual just keep livin board meeting. Special thanks to all of our board members for their ongoing support and dedication to the foundation. We also

Formula 1 Austin

Thank you Circuit of the Americas for giving our students in Austin the opportunity to attend the Formula 1 race! It was an incredible experience for the kids and their

Rock 'n' Roll 1/2 Marathon

Students, alumni, and teachers from three of our Los Angeles j.k. livin programs participated in the annual Rock ‘n’ Roll ½ Marathon! It was a beautiful day for a race

Guest Speaker: Jarrod Bunch

We were so lucky to have former NFL player, Jarrod Bunch, as a guest speaker at the Venice High School program. He gave some wonderful advice about setting goals and

Fitness Session at EACPrep

Our students at East Austin College Prep had the opportunity to work out with a professional trainer, Erica Hood. The students broke a sweat and had a blast! We are

AQUAhydrate

We are so grateful to AQUAhydrate for donating water to our Los Angeles programs and for giving our students the electrolytes and higher pH to perform at the top of their game!

Big Easy Sportsplex

  Our students from Warren Easton enjoyed a day at the Big Easy Sportsplex in New Orleans where they participated in a variety of activities including obstacle courses, batting cages,

Guest Speaker: Nyakio Grieco

Our students at Animo Inglewood had the pleasure of meeting Nyakio Grieco, founder of the nyakio brand. The brand is a collection of beauty products inspired by her family’s secrets

Rangers Labor Day 5K Race

All three Texas Rangers/j.k. livin programs in the Dallas area participated in the Rangers Labor Day 5K Race! Some students chose to run through the scenic route at Globe Life

Welcome Back!

We are so excited to be starting a new year of the program! This year, we are expanding our programs into 23 schools – 12 core programs and 11 lite programs!

Teacher Training

All of our j.k. livin teachers from LA, Austin, Dallas and New Orleans came together for our annual Teacher Training Day in Los Angeles on July 29th. This was our

Congratulations!

Congratulations to our founder, Matthew McConaughey, for his Emmy nomination for Best Actor in a Drama Series. We are so proud of him for all of his accomplishments as well

Pretty Girls Sweat!

A group of girls from our Los Angeles programs headed downtown to the BET Experience for a “Pretty Girls Sweat” event put on by the Teen Diaries Foundation. The girls

End of Year Celebrations!

Our j.k. livin students from Venice High celebrated another great year of the program at the bowling alley! Congratulations to all of our students for another wonderful school year!

Redskin's "Movies with Morris" Event

We want to thank the Washington Redskins Charitable Foundation for an incredible event to launch our new partnership. We are thrilled to start working together to bring the just keep

Field Day

The just keep livin programs in Los Angeles held their 2nd annual “Field Day.” Students from different schools came together to participate in a variety of activities focused on fitness and teamwork.

Amazing Race, New Orleans

As part of our ongoing partnership with Brittany and Drew Brees and their Brees Dream Foundation, we participated in the Amazing Race in New Orleans on Saturday, May 17th. The

ACC CPPPS Gala

Our j.k. livin students in Austin attended the Austin Community College Center for Public Policy & Political Studies Gala. They were able to meet various politicians and business owners and ask

Our Weekly Article

We are so happy that Our Weekly was able to visit one of our community service events! Here is a link to the article: http://ourweekly.com/news/2014/apr/03/jk-livin-promotes-heathy-lifestyles-and-community-/#.Uz3BLsf9pt8

Rock 'n' Roll Dallas

More than 70 students from the j.k. livin programs at Diamond Hill, Pinkston, and Sam Houston high schools participated in the Dallas Rock ‘n’ Roll half marathon. Running alongside them

DJing at LBJ!

j.k. livin students from Lyndon B. Johnson High School stayed after school to DJ one of their biggest basketball games of the year!

Guest Speakers at Warren Easton

At Warren Easton Charter HS in New Orleans, two graduates returned from college (where one plays football and the other is a drum major) to talk about their challenges and successes

Cowboy Santa Event

Our student in Dallas participated in the Cowboy Santas Toy Drive hosted by the Texas Rangers! The toy drive took place at the Rangers Ballpark in Arlington. We are so

Clippers Game!

j.k. livin students from Los Angeles attended a Clippers game to wrap up the end of their semester and celebrate the holiday season!  

Canned Food Drive

Four of our j.k. livin programs participated in canned food drives to give back to their community during the holiday season. We are so proud of our students!!!

COLOR IN MOTION 5K

Students in Dallas ran a 5K “Color Run.” Though they started the race in white clothing, the powdered paint soon started to fly and by the end everyone was covered

Rock and Roll 1/2 Marathon

30 of our L.A. j.k. livin students participated in the Rock and Roll 1/2 Marathon on October 27th. We are so proud of all of them for crossing that finish

Raising Awareness for Breast Cancer

We had a wonderful event with our j.k. livin girls and Camila Alves in Los Angeles on October, 8th. Guest speakers such as Dr.weiss and nutritionist, Rachel Beller, spoke to our

Rangers Events

At the start of September, students from all three schools participated in the annual Rangers Labor Day Race by either running the 5K (which ended in the ballpark!) or volunteering

Teacher Training

Teacher Training took place in both Los Angeles and Dallas for all of our programs! Teachers shared their best practices and everyone left excited to start the new year!!!

CrossFit at Reebok Lab

Our students from Fremont High School had an amazing CrossFit work out at the Reebok Lab in Hollywood. Thanks Reebok!!!

Dyno Rock Climbing Gym

As an end of the year celebration, the j.k. livin students from Sam Houston went to Dyno Rock Climbing Gym! They took on challenges from over-hangs to inverted ceilings on

Teen Adventure Challenge

During the Teen Adventure Challenge hosted by arc, our jk livin students from Azusa High School and Century High School participated in health and fitness challenges. These challenges included mountain

Crescent City Classic

On March 30th in New Orleans, more than 40 students from Warren Easton High School joined 20,000 other runners to promote health and fitness in their city. The j.k. livin

Rock 'n' Roll Dallas

  On March 24th, students from Diamond Hill, Pinkston and Sam Houston high schools participated in the Rock ‘n’ Roll Dallas Half Marathon. Despite the horrific weather that weekend, the

Homerun for Kids

Students participated in the Upward Bound House Homerun for Kids Run as a community service project. UBH is a homeless shelter that assists families in getting back on their feet.

Students Lend a Hand at the LA Regional Food Bank

Students in our Los Angeles programs participated in a community service project on November 14th at the Los Angeles Regional Food Bank. Sutdents spent their evening packaging food for families

GoodChime

Learn how to create new and healthier habits with Matthew’s GoodChime page! http://www.goodchime.com/se/

Students ran the half marathon

Rock n’ Roll Los Angeles 1/2 Marathon, Mini Marathon, & 5K Halloween Themed! October 28, 2012 Racing to help kids lead an active and healthy lifestyle

P&G GIVE Education Campaign

Matthew McConaughey kicks off the second annual P&G GIVE Education campaign to help combat nation’s dropout crisis. Click here to read the article on MSN’s Wonderwall.

Matthew Featured in WebMD Magazine

Actor Matthew McConaughey is best known for his good looks, his myriad roles, and his laid-back lifestyle. When he’s not on set, the Magic Mike star is helping inner- city

NOLA.COM – Drew Brees introduces local youth to training system

By Ted Jackson, The Times-Picayune The Times-Picayune TED JACKSON / THE TIMES-PICAYUNE Drew Brees watches as he challenges student Troy Privott, 15 to pushups as he demonstrates the TRX Suspension

Newsletter

Explore all of j.k livin’s recent updates in our newsletter archive.

the j’s for just, the k’s for keep