About us
The just keep livin Foundation was founded by Camila and Matthew McConaughey with the mission to empower high school students by providing them with the tools to lead active lives and make healthy choices for a better future.

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Just keep livin
The foundation is a 501(c)(3) non-profit organization that implements after-school fitness programs in 40 inner city high schools/sites.

In our programs, we encourage students to make positive life choices that improve their physical and mental health through exercise, teamwork, gratitude, nutrition, and community service.

The jk livin story

While filming Dazed and Confused, Matthew McConaughey was struggling with the passing of his father. It was during this time that he was overtaken by a saying that would guide his life: “just keep livin.”

As he moved forward, he found that the just keep livin approach helped him navigate through the good times and bad times, stay true to his ideals, and make the best out of this adventure called life. When Matthew and Camila established the foundation, naming it “just keep livin” was a natural fit.

It captured so many aspects of health and well-being and applied to all facets of life. They included his father on the logo in remembrance of the saying’s origin.
Our mission
The just keep livin Foundation is dedicated to empowering high school students by providing them with the tools to lead active lives and make healthy choices for a better future.
The just keep livin Foundation implements after school fitness and wellness programs in 40 inner city high schools/sites. In our programs, we encourage students to make positive life choices that improve their physical and mental health through exercise, teamwork, gratitude, nutrition and community service. Participating students have a safe place to enhance their lives with fitness coaches and health experts. The results have been incredible. Participants get in shape and gain confidence while also improving their grades, attendance and behavior. Friendships are built and fears are overcome. At our j.k. livin after school programs, kids learn self-reliance and get a healthy start today, so they can make a better tomorrow.
Our team
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Shannon Mabrey Rotenberg

Executive Director, just keep livin Foundation

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Erica Helwick Doyle

Managing Director

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Jenny Rizzo

Program director

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Leon Clayborne

Program Manager

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Kelly Mickel

Special Projects Director

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Jasmine Romero

Department Coordinator

Board of Directors

Matthew McConaughey

Founder and CEO, j.k. livin Foundation

Camila McConaughey

Co-Founder, j.k. livin Foundation

Blaine Lourd

Founding Partner & Co-CEO, LourdMurray

Jim Toth

Former Head of Talent and Content Acquisitions, Quibi

Rick George

Director of Intercollegiate Athletics, University of Colorado at Boulder

Shannon Mabrey Rotenberg

Executive Director, just keep livin Foundation

Maria Gutierrez Watson

jkl Program Alum; Teacher

Markeith West

jkl Site Coordinator, Dallas; Assistant Principal, North Crowley High School

Advisory Board

Michelle Kydd Lee

Chief Innovation Officer, Creative Artists Agency

J. Lloyd “Bud” Jacobs

Los Angeles Unified School District Liaison

Rachel Beller, M.S., R.D.

CEO and Founder, Beller Nutritional Institute, LLC

Robin Berman, M.D.

Associate Professor of Psychiatry, David Geffen School of Medicine at UCLA

Nicole Perez-Krueger

Publicist and Founder, Align PR

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