Matthew & Camila McConaughey’s We’re Texas Event

Presented by Dell Technologies, Reliant and Salesforce   (Austin, TX) March 12, 2021- Academy Award-winning actor and Texas native Matthew McConaughey and his wife, Camila Alves McConaughey, have organized a virtual benefit concert titled We’re Texas, to benefit those affected by Winter Storm Uri through the just keep livin Foundation Texas Relief Fund.  The virtual event, to be streamed on his YouTube Channel and exclusively broadcast  in Texas on Spectrum News 1 on Sunday, March 21st at 7pm CT will include musical performances by Texas natives, residents and supporters including: Don Henley, Gary Clark Jr., George Strait, Kacey Musgraves, Kelly Clarkson, Khalid, Kirk Franklin, Leon Bridges, Los Lonely Boys, Lukas Nelson, Lyle Lovett, Miranda Lambert, Parker McCollum, Post Malone, Randy… Read More »

JKL Students Give Back During the Holiday Season

Our JKL students from Fremont High School in Los Angeles put on a community service event appreciating the essential workers in their schools. Students safely put together goodie bags and constructed “Thank You” posters and cards for the cafeteria workers who provide food to the community. Goodie bags were delivered to the food workers from LAUSD at Fremont High School in appreciation for all of the hard work that they do for our community. This idea was sparked during a gratitude zoom session when one of the students talked about how thankful she was to our cafeteria workers who she felt were not recognized for being out in the front lines during the COVID closures. She explained how they provided… Read More »

Get Lit With Greenlighter Gear

We hope you loved j.k. livin Founder Matthew McConaughey’s memoir and #1 New York Times Bestseller, Greenlights, as much as we did! Now you can rock your own personal “Greenlighter” gear, as Matthew calls it, as “a reminder and inspiration to create greenlights in this life for yourself and others, so we can all get lit and just keep livin.” Count us in! For T-shirts, sweatshirts, hats, koozies and more, visit!

The Kevin Love Fund Donates Face Masks to jkl Students

The Kevin Love Fund, through their community partner organization, Cover or Covid, generously provided 2500 masks to just keep livin students in Cleveland to help keep them safe amidst the COVID-19 pandemic. We were thrilled to receive these high-quality, comfortable masks to distribute to our students at John Adams and Glenville high schools along with their families. Our John Adams students in particular found that these masks came in handy when they volunteered their time packaging Halloween treat bags to distribute to children in need at the Earl B. Turner Community Center. We love the circle of giving that this mask donation was able to facilitate! The Kevin Love Fund, which generously sponsors one of our just keep… Read More »

WWE Superstar R-Truth Shares His Truth with jkl Students

just keep livin students and staff tuned in for a very special virtual visit from famed WWE Superstar, R-Truth. Having been wrestling for over 20 years, R-Truth really opened up to JKL students, sharing his personal story – from his humble beginnings heading down a dangerous path that included jail time for selling drugs, to finding enduring success as a wrestler at the WWE, where he is the current 24/7 Champion in his record 42nd reign. We had over 100 students and staff join the conversation, some of them even proudly showing off their own R-Truth action figures! They were treated to countless words of wisdom, such as “I had to be my own cheerleader,” “we can move mountains as… Read More »

Matthew and Dr. Fauci Talk Shop

Our Founder, Matthew McConaughey recently interviewed the nation’s top infectious disease expert Dr. Anthony Fauci to discuss the coronavirus on his Instagram LIVE. Matthew had the chance to ask Dr. Fauci questions about the virus and he received several scientific answers to help create a road map for all of us as we continue to try and move forward during these challenging times. There were some great key takeaways from the talk and you can listen to them here. We are so proud that Matthew is always finding ways to help others. We appreciate Matthew and Dr. Fauci taking the time to continue to educate us through this pandemic. Taking care of yourself is taking care of others! The… Read More »

Our plan for Virtual Programming this Fall

When COVID-19 hit and schools started to close, we immediately jumped into action, starting with raising funds to provide the communities we serve with (over 35,000!) meals and (700) computers in order to help meet some of our students’ most immediate needs. We then began holding virtual JKL programming – through Zoom and Instagram LIVE – to help our students stay active, healthy and maintain a sense of community while they are isolated in their homes. We hosted yoga sessions, calisthenics workouts, and hip hop classes, and featured healthy recipe demonstration videos. We held virtual guest speaker sessions with everyone from clinical psychologists sharing coping tips to NBA player, Kevin Love, talking to our students about how to stay motivated… Read More »

JKL Teacher Spotlight

Meet Cameron David, one of our amazing instructors from the JKL Program at Venice High School in Los Angeles! He has been busy this summer turning his passion for hiking into a soon to be nonprofit organization. Cameron explains, “I started hiking years ago to get away from the city and work on my mental health and hiking helped me. When you are submerged in nature you are forced to be with yourself”. Cameron established “The Noir Nature Guide” after getting an overwhelming response from people who were curious about the hikes after he would post about them on social media. The requests eventually turned into the Noir Nature Guide, a guided tour through the many mountains and trails in… Read More »

JKL Partners with Homeboy Industries

We’re excited to be in the middle our pilot program with Homeboy Industries, helping to reach more than 40 of their youth members for a 6 week long summer program. We have been offering virtual, free classes to their members featuring all aspects of our JKL curriculum, including yoga sessions, calisthenics classes, hip hop classes, nutrition demos and tips on managing anxiety. Homeboy Industries’ overarching goal is to see individuals heal from trauma. Over their 30-year history, they have seen time and time again the way that new experiences outside of the neighborhood help their program participants along their journey of healing. For most justice-involved and gang-involved youth that they’ve worked with, we know summer to be a particularly vulnerable… Read More »

In Case You Missed It…

We are so excited that our founders Camila and Matthew McConaughey were included in Town & Country Magazine’s Philanthropy Summit with a mission to spread hope, celebrate heroism, and better the world by effecting positive change! We are so grateful to everyone who tuned in and so proud to share our 360 approach to our JKL afterschool fitness and wellness program, providing a safe place for our youth where they can learn the tools for a better life. During the summit, our very own Program Manager, Leon Clayborne had a great conversation with JKL Alum from Animo Inglewood Charter High School in Los Angeles, Maria Gutierrez Watson! Maria was recently featured in Town and Country’s Philanthropy Issue alongside Matthew and… Read More »

JKL Students Make History

Congrats to the Valedictorian and Salutatorian of Landry-Walker High School! We are so excited to announce that our JKL Graduates from Landry-Walker High School in New Orleans, Keisean Garnier and Shane Sterling, have made history on campus as the first male students to graduate from their school as Valedictorian and Salutatorian! Keisean and Shane are cousins who have been inseparable since birth. They consider themselves to be best friends who have always push each other to succeed in school and reach their greatest potential. Shane explains, “Being cousins and the top two of our class is an honor because of the rarity of the feat. We never thought that we would make history in the Landry-Walker books, but I’m glad… Read More »

First-Ever Virtual jkl Teacher Training

During the week of June 22nd, we hosted our first ever virtual Teacher Training. Showing our love and appreciation for our beloved JKL instructors this year was a little more challenging due to the pandemic, but we still got creative by bringing together our instructors from all 39 programs for a jammed packed three day virtual training! We came together to celebrate our successes and dig deep into our programming to ensure that we continue to provide a variety of instructional strategies to address individual students’ strengths and needs, thereby ensuring each student continues to have an opportunity to learn, grow, and succeed within each of our JKL programs. Our JKL instructors provide a very important role in establishing a… Read More »

Congratulations to our 2020 JKL Graduates!

Although this has not been a typical graduation, we hope that our graduates can remember just how special they are and recognize all of their incredible accomplishments! We are so proud of these students for finishing what they started and achieving their goals despite the extra challenges during these uncertain times. It has been an honor to watch them grow in the JKL program and evolve into the amazing, young men and women that they are today. Cheers to the class of 2020!

Standing Together

In light of the current climate in our country and the injustices taking place in the black community, we wanted to share some words from our Program Manager, Leon Clayborne:   “It’s hard to repeatedly digest the injustices that continue to happen to Black Men Black Women Black Families Black Communities all over the country! As a Black Man, I am Mad, Sad and at a loss for words” -Leon Clayborne #blacklivesmatter #justkeeplivin We know the effects that police brutality and racism have on our JKL students, teachers, instructors and the communities where our JKL programs are held. We understand why Black Lives Matter and we are here to support, listen, collaborate and execute beneficial programing for all of our… Read More »

Matthew McConaughey’s Spanish language COVID-19 PSA

JKL Founder Matthew McConaughey recently teamed up with Mexican championship boxer Canelo Alvarez to encourage Spanish speakers to wear masks or face coverings when out in public. McConaughey said after Austin mayor Steve Adler told him the message about wearing masks wasn’t getting to the Spanish-speaking community, he wanted to help change that. “I started doing research and found that the message also wasn’t sufficiently getting to the Hispanic population in Texas, the United States and in Mexico,” McConaughey said. The PSA, “El Corona en la Lona,” urges viewers to stay home, but if that isn’t possible, to always wear a mask or bandana. “I needed to find a face and a voice that Hispanic communities could look-up and would… Read More »

NBA Player Kevin Love Teaches JKL Students That “Dreams Don’t Have Deadlines”

As we all adjust to the new social distancing norms, we’ve been hosting regular Zoom calls to check-in on our students and faculty, and we’re excited to share that one of our most special calls included five-time NBA All-Star Kevin Love of the Cleveland Cavaliers! During a Zoom session with our Cleveland just keep livin students and teachers, Love shared words of inspiration and encouragement. An especially touching moment came when he shared his list of “160 dreams”, telling our students that “dreams don’t have deadlines” and sharing with them the importance of “falling in love with the journey” of creating goals! Love’s words motivated our students on every level, inspiring them to “attack each day” while also focusing on… Read More »

JKL Founders Give Back During COVID-19

just keep livin Foundation Founders Matthew and Camila McConaughey have been inspiring us with their widespread relief efforts during these difficult times. Perhaps you’ve seen one of Matthew’s public service announcements urging Americans to stay home, sharing encouraging words about taking care of each other, or masquerading as “Bobby Bandito” donning a just keep livin bandana and giving a lesson on how to make a personal face mask.  Camila has combined staying fit with giving back through her frequent workouts on Instagram LIVE, which are free but which encourage donations to JKL’s fundraising campaign. Check out @camilamcconaughey on Instagram to join in on these workouts! Additionally, Matthew and Camila have teamed up with Bethenny Frankel’s BStrong organization to provide 80,000… Read More »

Help Us Feed the Students and Families We Serve During These Difficult Times

The Coronavirus has shut down countless schools. Many are Title 1 schools that serve lower income families where on average 80% of the students depend on the free meals they get daily at their schools. Now, they don’t have it. Please join the just keep livin foundation’s efforts to provide meals for these students and their families by clicking HERE where 100% of the funds raised will go to feed them in this time of need. In the meantime and all times, thank you for your support, and just keep livin.

Mack, Jack & McConaughey 2020 – Shift to Virtual Event

We are so thankful for your commitment to MJ&M and our charity beneficiaries over the years.  Because of YOU, kids lives have been saved and there is much work still to do.  We are as committed as ever to our mission, our beneficiaries and their work, and to continuing the best event anywhere.  Because of the COVID‐19 virus and the need for temporary social distancing to preserve public health measures, we decided to call an audible – make a pivot – improvise and shift MJ&M 2020 to a virtual event, on the same date as originally planned: Thursday, April 23rd. Said MJ&M Event Producer, Jennifer Stevens of the JHL Company, “The mission of MJ&M is important no matter the circumstances… Read More »

JKL Students “Have Courage” With HITRECORD

Our just keep livin students at Fairfax High School in Los Angeles were lucky enough to get a visit from the team from HITRECORD, an online collaborative platform started by the actor, Joseph Gordon-Levitt, where people all over the world come together to collaborate on creative projects including short films, writing, music, and photography. The idea behind HITRECORD is for creativity to build upon itself in a virtual space. At Fairfax, students were shown a few writing prompts based on our jkl monthly quote about having courage, and were able to use the prompts as jumping off points to let their creativity come through. Then the students took turns reading each other’s pieces aloud, thus showing courage themselves. We loved… Read More »