JKL x Academy Sports & Outdoors

This summer, Academy Sports & Outdoors Collaborated with our Dallas, Austin, and Houston just keep livin programs to provide a back-to-school shopping experience for 60 of our Just Keep Livin students. This fantastic opportunity came at the right time for many of our students’ families, providing a much-needed back-to-school shopping relief. Each student received a $200 gift card to help with the beginning of the school year needs, from clothing to sports gear and equipment. Academy Community Relations Manager Kaci Hancock helped lead the way, alongside JKL Director of Community Impact Leon Clayborne, as they hosted these experiences on three consecutive days. The shopping experience was fun and exhilarating, as we watched students in disbelief as they received the gift cards, making difficult decisions on what color shoes to get or which baseball glove fit the best. We concluded each activation with our signature keep livin’ gratitude circle. We are deeply and personally grateful to Academy Sports & Outdoors, as this partnership has exceeded our expectations and made a significant difference in the lives of our students and their families. We are excited to partner for more events in the future!