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The healthy eating advocate and founder of Women of Today will release her first book, Just Try One Bite, with co-author Adam Mansbach. The book features a funny role reversal in which picky-eater parents are confronted by their children. Camila writes from experience, as a mom herself to Levi (13), Vida (11), and Livingston (8). “When you get older, it gets harder to kick bad habits,” adds Alves McConaughey. “Just Try One Bite is a fun way to teach those healthy habits early on.” Just Try One Bite will hit shelves on March 22, and is available for pre-order now!

JKL students are LOVING Sing 2! Los Angeles members scored an invite to the film’s premiere, where they got to watch it under the stars outside at the famed Greek Theater. The kids enjoyed a plethora of fun treats like corn dogs and churros, as well as glimpses of stars, including our Founder Matthew McConaughey, reprising his role as the eternally optimistic koala, Buster Moon. 50 JKL students and staff in Nashville were also treated to a special screening thanks to another one of the film’s stars, Reese Witherspoon and her husband, JKL Board Member Jim Toth. They got to safely gather in their very own theater and view the film before it was released. Thank you Reese and Jim! Check out Sing 2 in a theater near you!

In response to unprecedented Winter Storm Uri that devastated the state of Texas in late February 2021, the just
keep livin Foundation set up a just keep livin Texas Relief Fund. 100% of the donations raised through the Fund support the critical short-term, mid-term and long-term needs of those impacted by this Texas Winter Storm.

The just keep livin Foundation has proudly collaborated with a number of carefully vetted and trusted partners on the ground in Texas to assist in this endeavor. We have donated over $4,000,000 since April 2021, and we have pledged to donate over $3,000,000 in additional funding for storm relief.

Impact to Date:

10,500 Individuals assisted with rental needs and emergency housing

105,000+ Meals distributed

129 Homes and buildings repaired

Covered $250,000 insurance deductible for Arlington Independent School District to help assist with $5.9m in damages

66 Childcare centers supported

20,000 Cases of water distributed

70+ Counties served in Texas

Austin, TX) March 22, 2021- Academy Award-winning actor and Texas native Matthew McConaughey and his wife, Camila Alves McConaughey, hosted a virtual benefit concert titled We’re Texas, that premiered on March 21 at 7pm CST on both YouTube and Spectrum. The event has already raised $7 million in less than 24 hours (with donations still coming in) continues to support those affected by Winter Storm Uri through the just keep livin Foundation Texas Relief Fund.  The well lauded virtual event has been seen by people all around the world on Matthew McConaughey’s YouTube Channel and Spectrum News 1 in Texas.  The event included musical performances by Texas natives, residents and supporters including: Charlie Sexton, Clint Black, Don Henley, Gary Clark Jr., George Strait, Kacey Musgraves, Kelly Clarkson, Khalid, Kirk Franklin, Leon Bridges, Los Lonely Boys, Lukas Nelson, Lyle Lovett, Miranda Lambert, Parker McCollum, Post Malone, Randy Rogers, Willie Nelson; and special appearances from Angie Harmon, Chip & Joanna Gaines, Clayton Kershaw, Colt McCoy, Dak Prescott, Dr. Phil McGraw, Jamie Foxx, Jennifer Garner, Joe Rogan, Jonas Brothers, Jordan Spieth, Liza Koshy, Marcus Lemonis, Megan Thee Stallion, Michael Strahan, Renée Zellweger, Selena Gomez, Stone Cold Steve Austin, Troy Aikman and Woody Harrelson.  You can see the full video and donate at YouTube.com/MatthewMcConaughey

“A lot of Texans are hurting right now,” said McConaughey in a previous statement. “After the disaster of the worst freeze here in over 70 years, so many are still without clean water, and unable to repair water damage that has made their homes unlivable. One of my favorite things about Texans is that we like to help ourselves, and while that spirit is still alive and well, a lot of Texans can’t help themselves right now unless we help them. The We’re Texas Virtual Event features an all-star lineup of Texas talent for a night to restore Texas. It’s time.”

Camila and I are thankful for everyone who tuned in, who did their part, who volunteered time, talent and whatever they had to support Texas, we are grateful.

In response to unprecedented Winter Storm Uri that devastated the state of Texas in late February, the McConaughey’s organized relief efforts and raised funds through the j.k.livin Foundation Texas Relief Fund.  Their efforts have been providing support for those lacking basic necessities, trying to recover and rebuild in the Lone Star state.  While power has been restored for most, broken water lines and other damage have left many Texans without access to food, clean water and other critical resources.  The proceeds from the We’re Texas Benefit concert will be distributed by the  j.k.livin Foundation Texas Relief Fund to a variety of non-profit organizations including:

• Austin Disaster Relief Network (ADRN) seeks to glorify Christ by equipping, empowering, and mobilizing a network of churches to respond to the physical, emotional, and spiritual needs of those impacted by disaster. In response to the devastation caused by Winter Storm Uri in the Greater Austin area, ADRN is raising funds to cover costs associated with response efforts. During the storm, ADRN deployed hundreds of volunteers to warming centers and shelters;  mobilized and dispatched hundreds of 4×4 drivers to transport people, food, water, and supplies; equipped shelters with generators, food, water, and baby supplies; helped multiple churches launch shelters in their own communities; and responded to thousands of calls to ADRN’s survivor hotline from people in desperate need of assistance. Additional funds are needed to enable ADRN to continue responding to the immediate and long-term needs of survivors as they mobilized skilled volunteer laborers to repair homes; distribute supplies to those in need; continue managing a massive clean-up and debris removal initiative; and provide survivors with ongoing physical, financial, emotional and spiritual support. 
• Meals on Wheels Central Texas (MOWCTX) seeks to nourish and enrich the lives of the homebound and other people in need through programs that promote dignity and independent living. Anchored by its signature home-delivered meal program, MOWCTX team members and volunteers provide nutritious meals, safety checks and friendly visits to hungry and isolated seniors in Central Texas. As part of their “More Than a Meal” mission, they also offer other services to enable homebound older adults to age in place with dignity. Their holistic platform includes major home repairs to keep the homes of elders safe and accessible (including repairs after Winter Storm Uri), in-home care assistance for seniors and adults with disabilities, “care calls” to stay connected with lonely seniors by phone and a special program to care for the beloved pets of older adults.
• Salvation Army of Texas has a presence in every zip code and is uniquely positioned to respond with specialized services based on the needs of each community. Throughout Texas, warming  stations and emergency shelters have been open offering a safe and warm environment, providing food and shelter for those in need during the historically low temperatures and statewide power outages. They continue their extraordinary efforts throughout Texas are ready  to intake as much need as possible.
• Save the Children is a global humanitarian organization working in the United States and around the world to give children a healthy start in life, the opportunity to learn and protection from harm. As the national leader for protecting children in emergencies, Save the Children is committed to helping meet the most urgent and long-term recovery needs of families and children devastated by the historic winter storm in Texas. The organization is collaborating with local education partners to help storm-damaged child care and early learning centers recover across Texas, working to provide them with funding and support to reopen quickly to make sure kids and families have access to safe, quality early education. Save the Children is also working with local staff and partners to deliver critical emergency supplies to newly-arrived children and families seeking refuge in shelters across the southern Texas border. This includes hygiene kits, bottled water and warm clothing, as well as face masks and hand sanitizer to help prevent the spread of COVID in shelters. Funds raised for Save the Children’s Texas Winter Crisis Fund will provide desperately needed relief to children and families impacted by the storm. To learn more and to donate, go to savethechildren.org/texas-donate. 
• St. Bernard Project (SBP), a national social impact organization focused on disaster resilience and recovery, was founded in 2006 in the aftermath of Hurricane Katrina. SBP prepares individuals and organizations before disaster, creates resilient communities and streamlines recovery. SBP has rebuilt more than 2,800 homes for disaster-impacted families across the country, helped 337,950 individuals understand and mitigate disaster risk, and trained 209 government leaders to spend federal recovery dollars quickly and efficiently.  SBP has been helping Texas families recover from disaster since 2015 and is responding and committed to long-term recovery in Winter Storm Uri impacted communities. SBP is repairing homes (200 in Houston by June 30th) and granting funds to nonprofit organizations providing rapid plumbing repair services through our Winter Storm Uri Fund (100 homes across Texas will have water restored and/or be mucked and gutted by June 30).  With more funding, SBP can serve more families. In addition, SBP is conducting webinars and widely sharing our recovery guides to help people access FEMA and insurance resources and avoid common recovery pitfalls. SBP is also responding to impacted communities in Oklahoma and Louisiana.
• Team Rubicon is an international disaster response nonprofit that unites the skills and experience of military veterans with first responders to rapidly provide relief to communities in need. Founded in 2010 with the expressed goal of quickly responding to disasters and humanitarian crises. Team Rubicon maintains a roster of 140,000+ volunteers able to deploy throughout the United States and world, and are focusing their efforts on those affected by the storms. In response to Winter Storm Uri, Team Rubicon supported the Midland Horseshoe Arena during the freeze by setting up and staffing a warming shelter. The organization deployed to Williamson and Hays counties with debris removal, damage assessments, and home muckouts. Over this past week, Team Rubicon has provided muckout services in Waco and launched additional operations in Refugio and Houston to help get Texans back into their homes. Storm response efforts have expanded to also Tennessee and Kentucky.  To learn more please visit teamrubiconusa.org. 

The virtual event was possible due to you by generous contributions from founding sponsors Dell Technologies, Reliant, an NRG company, and Salesforce, as well as support from 8VC; ACL Live at The Moody Theater; American Airlines; AT&T, Austin FC; Breyer Capital; Bumble; Camping World; Chris Parvin & White Rhino Coffee; Dallas Cowboys/Gene and Jerry Jones Family/NFL Foundation; Gallery Furniture; Dallas Stars; Driftwood Golf & Ranch Club; Google.org, H-E-B; JP’s Peace, Love & Happiness Foundation; Lincoln Dealerships of Texas; Mark Cuban; The Moody Foundation; Q2; San Antonio Spurs; Texas Rangers Baseball Foundation; Tom Thumb, Randalls & Albertsons; Troy Aikman; Waste Management; Whataburger; Whole Foods and Wood Foundation.  

Visit jklivinFoundation.org to donate or learn other ways to help.  Please share your feedback on social media tagging  @OfficiallyMcConaughey on Instagram and @McConaughey on Twitter and the hashtag #WereTexas.

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Media Contact: Jesse Parker Stowell, Parker Phoenix PR  jesse@parkerphoenixpr.com    

About Dell Technologies

Dell Technologies (NYSE:DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.

About Reliant, an NRG company

Reliant powers, protects and simplifies life by bringing electricity, security and related services to homes and businesses across Texas. Serving customers and the community is at the core of what we do, and the company is recognized nationally for outstanding customer experience. Reliant is part of NRG, a Fortune 500 company that creates value by generating electricity and providing energy solutions to more than 3.7 million residential, small business and commercial customers across the U.S. and Canada. NRG’s competitive residential electricity business, which includes Reliant, is one of the largest in the country. For more information about Reliant, visit reliant.com and connect with Reliant on Facebook at facebook.com/reliantenergy and Twitter or Instagram @reliantenergy. PUCT Certificate #10007.

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Our JKL students from Fremont High School in Los Angeles put on a community service event appreciating the essential workers in their schools.

Students safely put together goodie bags and constructed “Thank You” posters and cards for the cafeteria workers who provide food to the community. Goodie bags were delivered to the food workers from LAUSD at Fremont High School in appreciation for all of the hard work that they do for our community.

This idea was sparked during a gratitude zoom session when one of the students talked about how thankful she was to our cafeteria workers who she felt were not recognized for being out in the front lines during the COVID closures. She explained how they provided her family food every day during the lockdown. She talked about how although they have masks on they are very welcoming and always make sure they give her family enough meals, even for her parents.

Our JKL program at East Laurens High School in Dublin honored 4 of their staff members who have served our country by planning a Veterans Day reception at East Laurens High School.

It was important for the Veterans to know how deeply appreciated they are for the sacrifices they have made in their lives to keep our country free. Students decorated each of the staff member’s classroom doors at school and Jaylen, who is one of the JKL members, wrote a poem in their honor.

After decorating the doors, the students invited the four staff members to join their JKL session to share stories and include them in the gratitude circle where all 4 were thanked for their service and sacrifice.

We hope you loved j.k. livin Founder Matthew McConaughey’s memoir and #1 New York Times Bestseller, Greenlights, as much as we did!

Now you can rock your own personal “Greenlighter” gear, as Matthew calls it, as “a reminder and inspiration to create greenlights in this life for yourself and others, so we can all get lit and just keep livin.” Count us in! For T-shirts, sweatshirts, hats, koozies and more, visit www.shopgreenlights.com!

The Kevin Love Fund, through their community partner organization, Cover or Covid, generously provided 2500 masks to just keep livin students in Cleveland to help keep them safe amidst the COVID-19 pandemic.

We were thrilled to receive these high-quality, comfortable masks to distribute to our students at John Adams and Glenville high schools along with their families. Our John Adams students in particular found that these masks came in handy when they volunteered their time packaging Halloween treat bags to distribute to children in need at the Earl B. Turner Community Center.

We love the circle of giving that this mask donation was able to facilitate! The Kevin Love Fund, which generously sponsors one of our just keep livin afterschool programs in Cleveland, has a mission to inspire people to live their healthiest lives while providing the tools to achieve physical and emotional well-being. They recently partnered with the local nonprofit, Cover of Covid, which works to ensure the availability of excellent quality, reusable cloth masks to those in need. We’re so grateful to have been selected as the beneficiary of this mask donation and we look forward to continuing to work with both organizations in the future!