Matthew & Camila McConaughey’s We’re Texas Event

Presented by Dell Technologies, Reliant and Salesforce


(Austin, TX) March 12, 2021- Academy Award-winning actor and Texas native Matthew McConaughey and his wife, Camila Alves McConaughey, have organized a virtual benefit concert titled We’re Texas, to benefit those affected by Winter Storm Uri through the just keep livin Foundation Texas Relief Fund.  The virtual event, to be streamed on his YouTube Channel and exclusively broadcast  in Texas on Spectrum News 1 on Sunday, March 21st at 7pm CT will include musical performances by Texas natives, residents and supporters including: Don Henley, Gary Clark Jr., George Strait, Kacey Musgraves, Kelly Clarkson, Khalid, Kirk Franklin, Leon Bridges, Los Lonely Boys, Lukas Nelson, Lyle Lovett, Miranda Lambert, Parker McCollum, Post Malone, Randy Rogers, Willie Nelson; and special appearances from Angie Harmon, Chip & Joanna Gaines, Ciara, Clayton Kershaw, Colt McCoy, Dak Prescott, Dr. Phil McGraw, Jamie Foxx, Jennifer Garner, Joe Rogan, Jonas Brothers, Jordan Spieth, Kevin Durant, Liza Koshy, Marcus Lemonis, Megan Thee Stallion, Michael Strahan, Renée Zellweger, Selena Gomez, Stone Cold Steve Austin, Troy Aikman and Woody Harrelson.

“A lot of Texans are hurting right now,” said McConaughey. “After the disaster of the worst freeze here in over 70 years, so many are still without clean water, and unable to repair water damage that has made their homes unlivable. One of my favorite things about Texans is that we like to help ourselves, and while that spirit is still alive and well, a lot of Texans can’t help themselves right now unless we help them. The We’re Texas Virtual Event features an all-star lineup of Texas talent for a night to restore Texas. It’s time.”

In response to unprecedented Winter Storm Uri that devastated the state of Texas in late February, the McConaughey’s have organized relief efforts and raised funds through the j.k.livin Foundation Texas Relief Fund.  Their efforts have been providing support for those lacking basic necessities, trying to recover and rebuild in the Lone Star state.  While power has been restored for most, broken water lines and other damage have left many Texans without access to food, clean water and other critical resources.  The proceeds from the We’re Texas Benefit concert will be distributed by the  j.k.livin Foundation Texas Relief Fund to a variety of non-profit organizations including:

  • Austin Disaster Relief Network (ADRN) seeks to glorify Christ by equipping, empowering, and mobilizing a network of churches to respond to the physical, emotional, and spiritual needs of those impacted by disaster. In response to the devastation caused by Winter Storm Uri in the Greater Austin area, ADRN is raising funds to cover costs associated with response efforts. During the storm, ADRN deployed hundreds of volunteers to warming centers and shelters; mobilized and dispatched hundreds of 4×4 drivers to transport people, food, water, and supplies; equipped shelters with generators, food, water, and baby supplies; helped multiple churches launch shelters in their own communities; and responded to thousands of calls to ADRN’s survivor hotline from people in desperate need of assistance. Additional funds are needed to enable ADRN to continue responding to the immediate and long-term needs of survivors as they mobilized skilled volunteer laborers to repair homes; distribute supplies to those in need; continue managing a massive clean-up and debris removal initiative; and provide survivors with ongoing physical, financial, emotional and spiritual support.
  • Meals on Wheels Central Texas (MOWCTX) seeks to nourish and enrich the lives of the homebound and other people in need through programs that promote dignity and independent living. Anchored by its signature home-delivered meal program, MOWCTX team members and volunteers provide nutritious meals, safety checks and friendly visits to hungry and isolated seniors in Central Texas. As part of their “More Than a Meal” mission, they also offer other services to enable homebound older adults to age in place with dignity. Their holistic platform includes major home repairs to keep the homes of elders safe and accessible (including repairs after Winter Storm Uri), in-home care assistance for seniors and adults with disabilities, “care calls” to stay connected with lonely seniors by phone and a special program to care for the beloved pets of older adults.
  • Salvation Army of Texas has a presence in every zip code and is uniquely positioned to respond with specialized services based on the needs of each community. Throughout Texas, warming stations and emergency shelters have been open offering a safe and warm environment, providing food and shelter for those in need during the historically low temperatures and statewide power outages. They continue their extraordinary efforts throughout Texas are ready  to intake as much need as possible.
  • Save the Children is a global humanitarian organization working in the United States and around the world to give children a healthy start in life, the opportunity to learn and protection from harm. As the national leader for protecting children in emergencies, Save the Children is committed to helping meet the most urgent and long-term recovery needs of families and children devastated by the historic winter storm in Texas. The organization is collaborating with local education partners to help storm-damaged child care and early learning centers recover across Texas, working to provide them with funding and support to reopen quickly to make sure kids and families have access to safe, quality early education. Save the Children is also working with local staff and partners to deliver critical emergency supplies to newly-arrived children and families seeking refuge in shelters across the southern Texas border. This includes hygiene kits, bottled water and warm clothing, as well as face masks and hand sanitizer to help prevent the spread of COVID in shelters. Funds raised for Save the Children’s Texas Winter Crisis Fund will provide desperately needed relief to children and families impacted by the storm. To learn more and to donate, go to
  • Bernard Project (SBP), a national social impact organization focused on disaster resilience and recovery, was founded in 2006 in the aftermath of Hurricane Katrina. SBP prepares individuals and organizations before disaster, creates resilient communities and streamlines recovery. SBP has rebuilt more than 2,800 homes for disaster-impacted families across the country, helped 337,950 individuals understand and mitigate disaster risk, and trained 209 government leaders to spend federal recovery dollars quickly and efficiently. SBP has been helping Texas families recover from disaster since 2015 and is responding and committed to long-term recovery in Winter Storm Uri impacted communities. SBP is repairing homes (200 in Houston by June 30th) and granting funds to nonprofit organizations providing rapid plumbing repair services through our Winter Storm Uri Fund (100 homes across Texas will have water restored and/or be mucked and gutted by June 30).  With more funding, SBP can serve more families. In addition, SBP is conducting webinars and widely sharing our recovery guides to help people access FEMA and insurance resources and avoid common recovery pitfalls. SBP is also responding to impacted communities in Oklahoma and Louisiana.
  • Team Rubicon is an international disaster response nonprofit that unites the skills and experience of military veterans with first responders to rapidly provide relief to communities in need. Founded in 2010 with the expressed goal of quickly responding to disasters and humanitarian crises. Team Rubicon maintains a roster of 140,000+ volunteers able to deploy throughout the United States and world, and are focusing their efforts on those affected by the storms. In response to Winter Storm Uri, Team Rubicon supported the Midland Horseshoe Arena during the freeze by setting up and staffing a warming shelter. The organization deployed to Williamson and Hays counties with debris removal, damage assessments, and home muckouts. Over this past week, Team Rubicon has provided muckout services in Waco and launched additional operations in Refugio and Houston to help get Texans back into their homes. Storm response efforts have expanded to also Tennessee and Kentucky. To learn more please visit

The virtual event is brought to you by generous contributions from founding sponsors Dell Technologies, Reliant, an NRG company, and Salesforce, as well as support from ACL Live at The Moody Theater, American Airlines, AT&T, Austin FC, Bumble, Camping World, Chris Parvin & White Rhino Coffee, Dallas Cowboys/Gene and Jerry Jones Family/NFL Foundation, Gallery Furniture, Dallas Stars,, H-E-B, Lincoln Dealerships of Texas, Mark Cuban, The Moody Foundation, Q2, San Antonio Spurs, Texas Rangers Baseball Foundation, Troy Aikman, Waste Management, Whole Foods and Wood Foundation. 

 To view the benefit concert and donate, log in to on March 21st at 7pm CT or visit to donate or learn other ways to help prior. 

For Texas residents, Spectrum News 1 is available exclusively to Spectrum video customers on channel 1 and on the Spectrum News App, available to all Spectrum residential customers, including internet-only.

Please follow @OfficiallyMcConaughey on Instagram and @McConaughey on Twitter for updates (the social media hashtag for the virtual event is #WereTexas


Media Contact: Jesse Parker Stowell, Parker Phoenix PR  [email protected]     

About Dell Technologies

Dell Technologies (NYSE:DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.

 About Reliant, an NRG company

Reliant powers, protects and simplifies life by bringing electricity, security and related services to homes and businesses across Texas. Serving customers and the community is at the core of what we do, and the company is recognized nationally for outstanding customer experience. Reliant is part of NRG, a Fortune 500 company that creates value by generating electricity and providing energy solutions to more than 3.7 million residential, small business and commercial customers across the U.S. and Canada. NRG’s competitive residential electricity business, which includes Reliant, is one of the largest in the country. For more information about Reliant, visit and connect with Reliant on Facebook at and Twitter or Instagram @reliantenergy. PUCT Certificate #10007.

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

JKL Students Give Back During the Holiday Season

Our JKL students from Fremont High School in Los Angeles put on a community service event appreciating the essential workers in their schools.

Students safely put together goodie bags and constructed “Thank You” posters and cards for the cafeteria workers who provide food to the community. Goodie bags were delivered to the food workers from LAUSD at Fremont High School in appreciation for all of the hard work that they do for our community.

This idea was sparked during a gratitude zoom session when one of the students talked about how thankful she was to our cafeteria workers who she felt were not recognized for being out in the front lines during the COVID closures. She explained how they provided her family food every day during the lockdown. She talked about how although they have masks on they are very welcoming and always make sure they give her family enough meals, even for her parents.

Our JKL program at East Laurens High School in Dublin honored 4 of their staff members who have served our country by planning a Veterans Day reception at East Laurens High School.

It was important for the Veterans to know how deeply appreciated they are for the sacrifices they have made in their lives to keep our country free. Students decorated each of the staff member’s classroom doors at school and Jaylen, who is one of the JKL members, wrote a poem in their honor.

After decorating the doors, the students invited the four staff members to join their JKL session to share stories and include them in the gratitude circle where all 4 were thanked for their service and sacrifice.

Get Lit With Greenlighter Gear

We hope you loved j.k. livin Founder Matthew McConaughey’s memoir and #1 New York Times Bestseller, Greenlights, as much as we did!

Now you can rock your own personal “Greenlighter” gear, as Matthew calls it, as “a reminder and inspiration to create greenlights in this life for yourself and others, so we can all get lit and just keep livin.” Count us in! For T-shirts, sweatshirts, hats, koozies and more, visit!

The Kevin Love Fund Donates Face Masks to jkl Students

The Kevin Love Fund, through their community partner organization, Cover or Covid, generously provided 2500 masks to just keep livin students in Cleveland to help keep them safe amidst the COVID-19 pandemic.

We were thrilled to receive these high-quality, comfortable masks to distribute to our students at John Adams and Glenville high schools along with their families. Our John Adams students in particular found that these masks came in handy when they volunteered their time packaging Halloween treat bags to distribute to children in need at the Earl B. Turner Community Center.

We love the circle of giving that this mask donation was able to facilitate! The Kevin Love Fund, which generously sponsors one of our just keep livin afterschool programs in Cleveland, has a mission to inspire people to live their healthiest lives while providing the tools to achieve physical and emotional well-being. They recently partnered with the local nonprofit, Cover of Covid, which works to ensure the availability of excellent quality, reusable cloth masks to those in need. We’re so grateful to have been selected as the beneficiary of this mask donation and we look forward to continuing to work with both organizations in the future!

WWE Superstar R-Truth Shares His Truth with jkl Students

just keep livin students and staff tuned in for a very special virtual visit from famed WWE Superstar, R-Truth.

Having been wrestling for over 20 years, R-Truth really opened up to JKL students, sharing his personal story – from his humble beginnings heading down a dangerous path that included jail time for selling drugs, to finding enduring success as a wrestler at the WWE, where he is the current 24/7 Champion in his record 42nd reign.

We had over 100 students and staff join the conversation, some of them even proudly showing off their own R-Truth action figures! They were treated to countless words of wisdom, such as “I had to be my own cheerleader,” “we can move mountains as individuals,” and “your voice is the most important thing you have.” From being a devoted father, to rapping, to his surprising hobby of flying kites, R-Truth seems to do it all.

He emphasized the importance of voting, gave students advice on how to pursue their dreams, and credited his faith and belief in himself for his longevity. When asked about the importance of setting goals, he said “Setting goals gives you ambition. It’s like the dynamite stick you light. You have to plan something before you can execute.” We want to sincerely thank R-Truth, as well as the WWE who sponsors our JKL program at Learning Works Charter, for giving our students this terrific opportunity!

Matthew and Dr. Fauci Talk Shop

Our Founder, Matthew McConaughey recently interviewed the nation’s top infectious disease expert Dr. Anthony Fauci to discuss the coronavirus on his Instagram LIVE.

Matthew had the chance to ask Dr. Fauci questions about the virus and he received several scientific answers to help create a road map for all of us as we continue to try and move forward during these challenging times. There were some great key takeaways from the talk and you can listen to them here.

We are so proud that Matthew is always finding ways to help others. We appreciate Matthew and Dr. Fauci taking the time to continue to educate us through this pandemic. Taking care of yourself is taking care of others! The discussion ended on a hopeful note, with Matthew noting, “We can have our freedom and our party later. Right now, let’s pull together.”

Our plan for Virtual Programming this Fall

When COVID-19 hit and schools started to close, we immediately jumped into action, starting with raising funds to provide the communities we serve with (over 35,000!) meals and (700) computers in order to help meet some of our students’ most immediate needs.

We then began holding virtual JKL programming – through Zoom and Instagram LIVE – to help our students stay active, healthy and maintain a sense of community while they are isolated in their homes.

We hosted yoga sessions, calisthenics workouts, and hip hop classes, and featured healthy recipe demonstration videos. We held virtual guest speaker sessions with everyone from clinical psychologists sharing coping tips to NBA player, Kevin Love, talking to our students about how to stay motivated at home. We’ve been providing resources such as access to free online workouts, meditation playlists, and breathing videos. We’re proud to say that student participation increased by 77% from April to May!

Many of our new systems have in fact worked so well that we feel confident that we’ve now developed a successful model for program continuity in the virtual realm and we are 100% committed to bringing fresh JKL programming to our students at the start of this school year, no matter what.

We’re committed to continuing to provide our students with quality, consistent video content so they can remain engaged with JKL on a deeper level. To that end, we’ve decided to hold virtual nationwide JKL sessions in addition to each school/program’s individual JKL programming calendar. These new offerings will remain in place even if/when we resume regular programming. We’re also going to record each of these sessions and store the videos in our teacher resource folder so all of our teachers can access the content to share with their students anytime, if they cannot attend the live session.

Additionally, we are working on development of a JKL app to make our curriculum more accessible and to help unite the JKL student community nationwide.

Below is our current “Virtual Schedule” of offerings for the Fall, in addition to the curriculum the individual program will be providing for their students:


  • Workouts on 2nd and 4th week of each month on Wednesdays
  • Workouts will feature JKL Program Manager (and Hip Hop Dance Instructor) Leon Clayborne, Various JKL instructors and Alumni including Coach Nasara from Morse High School in San Diego, JKL Fitness Expert Brendan Cosso leading Calisthenics Workouts, Yoga Sessions from Kirschen Katz and potentially from The Tree South LA


  • 3rd week of every month whatever day suites the speaker for that week
  • First guest speaker will be Thursday, September 17th: Raphael Ortiz – National Co-Captain of the Black Men Run Organization. A running group that is all about creating a healthy brotherhood amongst African American males, but all are welcomed.
  • Calendar set through December. October’s speaker will focus on VOTING. November’s guest speaker is an immigrant from India who received his citizenship with the help of John Lewis whom he had met in D.C. December’s guest speaker is a therapist who will share tips to help cope with stress and anxiety.


  • Tips on Tuesdays, LIVE Recipe Demo Sessions featuring nutritionists and chefs, as well as video recordings in the Teacher Resource Folder


  • Last Monday of each month except December due to the holiday (our guest speaker for December will be a therapist to make up for the missed session) – we will hold Zoom sessions with licensed therapists to help promote mental health
  • In addition to the live zoom there will be a 5 minute prerecorded wellness tip each month as well.

Virtual Community Service Ideas:

  • Make cards for nurses, doctors, EMT, firefighters on the front lines
  • Help students become pen pals (virtual or through letters) with the elderly
  • Students to participate in virtual voter registration drives

JKL Teacher Spotlight

Meet Cameron David, one of our amazing instructors from the JKL Program at Venice High School in Los Angeles! He has been busy this summer turning his passion for hiking into a soon to be nonprofit organization.

Cameron explains, “I started hiking years ago to get away from the city and work on my mental health and hiking helped me. When you are submerged in nature you are forced to be with yourself”. Cameron established “The Noir Nature Guide” after getting an overwhelming response from people who were curious about the hikes after he would post about them on social media.

The requests eventually turned into the Noir Nature Guide, a guided tour through the many mountains and trails in Southern California. The trips also include ice breakers, physical warmups, lunch, local history lessons and gratitude circles. You can catch Cameron leading 2-3 guided hikes a month. Be sure to check him out at @thee_noirnatureguide for more information.

JKL Partners with Homeboy Industries

We’re excited to be in the middle our pilot program with Homeboy Industries, helping to reach more than 40 of their youth members for a 6 week long summer program.

We have been offering virtual, free classes to their members featuring all aspects of our JKL curriculum, including yoga sessions, calisthenics classes, hip hop classes, nutrition demos and tips on managing anxiety.

Homeboy Industries’ overarching goal is to see individuals heal from trauma. Over their 30-year history, they have seen time and time again the way that new experiences outside of the neighborhood help their program participants along their journey of healing. For most justice-involved and gang-involved youth that they’ve worked with, we know summer to be a particularly vulnerable time for street violence in the absence of access to what some kids experience as typical summer opportunities.

Homeboy leaders lead a variety of experiences throughout the year for program participants to experience life outside of their trauma and their neighborhoods. They aim to provide opportunities to learn in spaces one has not experienced before, to find serenity in spaces of nature, to process and reflect surrounded by beauty and art, and to grow confidence and imagination while in kinship and community with other participants. 

We are proud to be partnering with such an amazing organization.

In Case You Missed It…

We are so excited that our founders Camila and Matthew McConaughey were included in Town & Country Magazine’s Philanthropy Summit with a mission to spread hope, celebrate heroism, and better the world by effecting positive change!

We are so grateful to everyone who tuned in and so proud to share our 360 approach to our JKL afterschool fitness and wellness program, providing a safe place for our youth where they can learn the tools for a better life. During the summit, our very own Program Manager, Leon Clayborne had a great conversation with JKL Alum from Animo Inglewood Charter High School in Los Angeles, Maria Gutierrez Watson!

Maria was recently featured in Town and Country’s Philanthropy Issue alongside Matthew and Camila. She has since graduated from UCLA and is now a teacher in Chicago. We are so touched to have had the opportunity to share the incredible work of our foundation and so proud of Maria for all of her accomplishments!

Click Here to Watch